Search Engine Optimisation and Marketing in Newcastle

Your website is an extremely effective business tool and can be a great investment, as long as visitors are able to find your website easily. Search Engine Optimisation is concerned with just that, making your website more findable.

In fact, SEO does exactly what it says on the tin — it Optimises your website for Search Engines.

There are a multitude of SEO techniques which can be applied to improve a website's visibility, (or findability), in search engines like Google, Yahoo and Bing, but there are some fundamental rules which all websites will benefit from.

We'll check your website is built correctly, without coding errors, has correct "tags" on pages, images, links and content, and is well written with keywords used appropriately. We code to web standards and best practice guidelines, submit websites to all major search engines and will advise on the activities you can do to improve your website's performance in search engines.

We do this on our websites as part of the build, but we can do it on your site too.

Bear in mind is that SEO doesn't happen overnight, unless you're prepared to invest significant amounts in paid advertising. With the introduction of a few basic principles, some sound advice and regular monitoring and review by us, we can visibly increase the amount of traffic to your site. It takes time, but it's worth it. 

All our websites are built with SEO in mind, although we can improve SEO on your existing site if you don't think you're getting the results you want. Why not contact us to see what we can do for you?

What's involved in SEO?

We undertake a number of activities all designed to make your website more search engine friendly.

Copywriting – We write the textual content for your site to provide a clear and well written description of your service / product which will engage your visitor or suit your intended audience.

Keyword Analysis – Selecting the frequency of keywords throughout your website will determine how you are indexed, relative words and phrases increase the opportunities for your site being found.

Meta Tags and alt Tags – We create tags for all onsite content, image descriptions and titles to work alongside your keywords and boost your keyword potency.

XML Sitemap – An XML sitemap works as a 'contents' page for search engines to find — and map — your website. Submitting this information to major search engines and directories like Google, Bing and Yahoo keeps it up-to-date and fresh.

Code validation – Making your website valid means it's checked to W3C standards for coding errors. It also makes it more accessible to a wider audience. Google et al constantly index the Internet and expect sites to be W3C compliant (or coded without errors) in order to read, and index, the entire site content correctly.

Social Networking Bookmarks – Recommendations, links and offer promotions featured in other 'micro-blog' sites such as Twitter, Facebook and Digg increase visitor traffic and provides visitors with a way to recommend your website — so your marketing can take care of itself.

Google Analytics – Effective SEO relies on understanding who your audience is and how they find you, Google Analytics provides comprehensive, 24/7 traffic data allowing you to track popular pages, visitor trends and just as importantly identify weaker areas which need more attention.

To find out more about Search Engine Optimisation and how it can benefit your business, please contact us.