Website Analytics involves collection and analysis of information about how people find and use your website.

Statistics that are collected can include where your visitors come from, how they found you, which keywords they used in their search, how long they stay on your website, which pages they visit, and your visitor to customer conversion rates.

Web analytics information allows you to improve your website’s effectiveness as a sales tool, because it helps you optimise your website to attract more visitors, identify your most effective advertising channels, and keep visitors on your site for longer.

For example, you might want to plan a sales campaign on your website, and advertise in different ways (email, flyers, paid ads etc). With Analytics installed you’ll be able to determine which channel was the most effective, knowledge you can exploit in future to get more reward on your advertising investment.