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	<title>Mushy Media</title>
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	<link>http://mushymedia.co.uk</link>
	<description>Web &#38; Wordpress Development in Newcastle upon Tyne</description>
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		<title>Collins Bookkeeping &amp; Accounting</title>
		<link>http://mushymedia.co.uk/portfolio/collins-bookkeeping-accounting/</link>
		<comments>http://mushymedia.co.uk/portfolio/collins-bookkeeping-accounting/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 06:33:40 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[ANALYTICS]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[EMAIL]]></category>
		<category><![CDATA[HOSTING]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[WORDPRESS]]></category>

		<guid isPermaLink="false">http://mushymedia.co.uk/?p=278</guid>
		<description><![CDATA[Collins Bookkeeping and Accountancy is a friendly business offering tailored accountancy, bookkeeping, tax, payroll and VAT services to clients within Tyne and Wear, Northumberland, Durham and Tynedale. They wanted a website which matched their slick and professional business, advertised their &#8230; <a href="http://mushymedia.co.uk/portfolio/collins-bookkeeping-accounting/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Collins Bookkeeping and Accountancy is a friendly business offering tailored accountancy, bookkeeping, tax, payroll and VAT services to clients within Tyne and Wear, Northumberland, Durham and Tynedale. They wanted a website which matched their slick and professional business, advertised their services and performed well in Google.</p>
<p>Mushy Media created a content management website which Collins Accounts use as an online calling card, displaying their services and contact details in a professional and smart website. Collins are also able to edit and update their website themselves, quickly and easily, without having to involve a web designer or anyone with particular technical skills</p>
<p>The website is currently being upgraded to allow the client to generate regular newsletters and publish them to clients. The popular <a href="http://wordpress.org/" target="_blank" title="Link to WordPress foundation website">WordPress publishing platform</a> is employed as a basis for this.</p>
<p><a href="http://collinsaccounts.co.uk/" target="_blank" title="Collins Accounts website">Visit the Collins Accounting website &rarr;</a></p>
]]></content:encoded>
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		<item>
		<title>SEO Performance</title>
		<link>http://mushymedia.co.uk/portfolio/seo-performance/</link>
		<comments>http://mushymedia.co.uk/portfolio/seo-performance/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 06:19:57 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[LANDING PAGE]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://mushymedia.co.uk/?p=275</guid>
		<description><![CDATA[SEO (Search Engine Optimisation) Performance is a one page website advertising the SEO service for Mushy Media. It is a purpose built page used to emphasise the SEO improvement we can add to your existing, or new, website.]]></description>
			<content:encoded><![CDATA[<p>SEO (Search Engine Optimisation) Performance is a one page website advertising the SEO service for Mushy Media. It is a purpose built page used to emphasise the SEO improvement we can add to your existing, or new, website.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Newcastle Copywriter Landing Page</title>
		<link>http://mushymedia.co.uk/portfolio/newcastle-copywriter-landing-page/</link>
		<comments>http://mushymedia.co.uk/portfolio/newcastle-copywriter-landing-page/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 06:13:55 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[ANALYTICS]]></category>
		<category><![CDATA[HOSTING]]></category>
		<category><![CDATA[LANDING PAGE]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[WEB DESIGN]]></category>

		<guid isPermaLink="false">http://mushymedia.co.uk/?p=271</guid>
		<description><![CDATA[As part of a targetted marketing campaing our Wordpowered client wanted to advertise a particular niche skill of theirs, copywriting for websites. We created a single page website, containing their key details, and hosted it on the Internet. The website &#8230; <a href="http://mushymedia.co.uk/portfolio/newcastle-copywriter-landing-page/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>As part of a targetted marketing campaing our <strong>Wordpowered</strong> client wanted to advertise a particular niche skill of theirs, copywriting for websites.</p>
<p>We created a single page website, containing their key details, and hosted it on the Internet. The website now generates regular interest from parties interested in this service, and more importantly, performs well in Google and other search engines. The simple landing page contains all relevant information (useful for search engines), has contact page functionality (for human users) and is a smart and funky looking website in keeping with the company&#8217;s young and vibrant outlook.</p>
<p>Use of Google Analytics allows Mushy Media to review the effectiveness of key words on the site and tweak them for best use in search engines.</p>
<p>
					<a href="http://www.newcastlecopywriter.co.uk">Visit The Newcastle Copywriter Landing Page</a>
				</p>
]]></content:encoded>
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		<title>Old Bewick Farmhouse</title>
		<link>http://mushymedia.co.uk/portfolio/old-bewick-farmhouse/</link>
		<comments>http://mushymedia.co.uk/portfolio/old-bewick-farmhouse/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 06:06:32 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[ANALYTICS]]></category>
		<category><![CDATA[HOSTING]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[WEB DESIGN]]></category>

		<guid isPermaLink="false">http://mushymedia.co.uk/?p=267</guid>
		<description><![CDATA[Old Bewick Farmhouse is a wonderfully welcoming bed and breakfast in Wooler, Northumberland. The business has always enjoyed repeat custom from patrons but it was the owners desire to introduce the guest house to a wider audience via the Internet. &#8230; <a href="http://mushymedia.co.uk/portfolio/old-bewick-farmhouse/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>
					Old Bewick Farmhouse is a wonderfully welcoming bed and breakfast in Wooler, Northumberland. The business has always enjoyed repeat custom from patrons but it was the owners desire to introduce the guest house to a wider audience via the Internet.
				</p>
<p>
					Creating the website has made a significant difference to the bookings made at Old Bewick &#8211; overseas customers are now contacting the bed and breakfast regularly and bookings have increased dramatically.
				</p>
<p>
					Designed and built using web standards, the simple and elegant design provides prospective customers with a positive experience; the website is clean and uncluttered, easy to navigate and is full of information. It allows the customer to find out more about the Farmhouse and the services available, it&#8217;s location, and more importantly, provide an online tariff and customer feedback. Web traffic analysis allows the Old Bewick owners to usnderstand how users find their site and which of their advertising is most successful.
				</p>
<p>The proprietors now view the website as an integral part of the business advertising strategy, as it is often the first touch point with the business for new customers.</p>
<p>			<a href="http://www.oldbewick.co.uk">Visit The Old Bewick Farmhouse website &rarr;</a>
				</p>
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		</item>
		<item>
		<title>JP Photography</title>
		<link>http://mushymedia.co.uk/portfolio/jamie-penfold-photography/</link>
		<comments>http://mushymedia.co.uk/portfolio/jamie-penfold-photography/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 05:52:56 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[CLIENT LOGIN]]></category>
		<category><![CDATA[HOSTING]]></category>
		<category><![CDATA[LIGHTBOX GALLERY]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[WEB DESIGN]]></category>

		<guid isPermaLink="false">http://mushymedia.co.uk/?p=256</guid>
		<description><![CDATA[JP Photography is a brochure site and online gallery, for a professional Northumbrian-based photographer Jamie Penfold. The website allows Jamie Penfold to showcase his best work online, describe his services and provide pricing for prospective customers. The site has several &#8230; <a href="http://mushymedia.co.uk/portfolio/jamie-penfold-photography/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>
					JP Photography is a brochure site and online gallery, for a professional Northumbrian-based photographer Jamie Penfold.
				</p>
<p>
					The website allows Jamie Penfold to showcase his best work online, describe his services and provide pricing for prospective customers. The site has several public portfolios; thumbnail images which open up into a larger photograph using a lightbox effect, allowing the user to browse through the images.
				</p>
<p>
					The site also allows clients to login securely to their own portfolio and view their photographs online before ordering.
				</p>
<p>
					This website, designed and built using standard web technologies, has resulted in a fivefold increase in bookings and provided a useful online presence for Jamie to illustrate and communicate his photographic talents to a wider audience.
				</p>
<p>
					<a href="http://www.jamiepenfold.com">Visit The JP Photography website &rarr;</a>
				</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blackmoor Consulting</title>
		<link>http://mushymedia.co.uk/portfolio/blackmoor-consulting/</link>
		<comments>http://mushymedia.co.uk/portfolio/blackmoor-consulting/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 05:48:36 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[ANALYTICS]]></category>
		<category><![CDATA[EMAIL]]></category>
		<category><![CDATA[HOSTING]]></category>
		<category><![CDATA[JSCRIPT SLIDER]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[WEB DESIGN]]></category>

		<guid isPermaLink="false">http://mushymedia.co.uk/?p=253</guid>
		<description><![CDATA[Blackmoor Consulting are a professional IT services company. They specialise in large scale databases, tuning, and administration. As they have only recently incorporated as a businesses it was imperative that they have a professional looking website, quickly. Acting as a &#8230; <a href="http://mushymedia.co.uk/portfolio/blackmoor-consulting/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>
					Blackmoor Consulting are a professional IT services company. They specialise in large scale databases, tuning, and administration.
				</p>
<p>
					As they have only recently incorporated as a businesses it was imperative that they have a professional looking website, quickly. Acting as a calling card, the website allows Blackmoor to provide information on their services, and a contact point for potential employers. As the business grows so will the website, with employer testimonials, technical articles and other, user generated content.
				</p>
<p>
					From initial go ahead, the website was agreed and on the internet in a matter of days, allowing Blackmoor to present themselves as a professional and accomplished business. The site has a JavaScript sliding text effect, drawing the visitors eye to key phrases. The site is also search engine optimised and is generating analytic information so Blackmoor can analyse how their clients find the site.
				</p>
<p>This is an excellent illustration of what Mushy Media does best, <span>creating sharp looking websites quickly, without fuss</span>.</p>
<p>
					<a href="http://www.blackmoor-consulting.co.uk">Visit The Blackmoor website &rarr;</a>
				</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wordpowered!</title>
		<link>http://mushymedia.co.uk/portfolio/wordpowered/</link>
		<comments>http://mushymedia.co.uk/portfolio/wordpowered/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 05:44:40 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[ANALYTICS]]></category>
		<category><![CDATA[EMAIL]]></category>
		<category><![CDATA[HOSTING]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[WEB DESIGN]]></category>

		<guid isPermaLink="false">http://mushymedia.co.uk/?p=248</guid>
		<description><![CDATA[Wordpowered are a new Editorial Services company. They wanted a &#8216;fresh and light&#8217; looking website to reflect their approachable and flexible workstyle and complete their suite of promotional material; an online home where potential customers can find out more the &#8230; <a href="http://mushymedia.co.uk/portfolio/wordpowered/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>
					Wordpowered are a new Editorial Services company. They wanted a &#8216;fresh and light&#8217; looking website to reflect their approachable and flexible workstyle and complete their suite of promotional material; an online home where potential customers can find out more the business.
				</p>
<p>
					Creating a website has allowed the business to reach an worldwide customer base. Using search engine optimisation techniques ensures the website is indexed effectively by Google, Yahoo, MSN, (in fact all Internet search companies).
				</p>
<p>
					Built to web standards, the layout is intended to provide customers with a one stop shop for finding out about the business. The single-page nature of the website means all the pertinent information a customer might want is right there &#8211; no clicking required. It allows a customer to read more about Wordpowered and their services, and more importantly, a 24 hour contact point sending email direct to the owners mobile phone. Web traffic analysis also allows the business to perform visitor tracking and evaluate advertising methods.
				</p>
<p>
					<a href="http://www.wordpowered.co.uk">Visit The Wordpowered website &rarr;</a>
				</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Worm Creative Ltd</title>
		<link>http://mushymedia.co.uk/portfolio/worm-creative-ltd/</link>
		<comments>http://mushymedia.co.uk/portfolio/worm-creative-ltd/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 09:59:40 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://themebot.co.uk/?p=164</guid>
		<description><![CDATA[Project : New website, CMS and SEO Worm Creative are a Newcastle-based marketing agency who specialise in corporate identities, branding, graphic design, print strategies and marketing consultation. They&#39;re a small firm who can help you make a big splash when &#8230; <a href="http://mushymedia.co.uk/portfolio/worm-creative-ltd/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h4>Project : New website, CMS and SEO</h4>
<p>
	<a href="http://www.wormcreative.co.uk/">Worm Creative</a> are a Newcastle-based marketing agency who specialise in corporate identities, branding, graphic design, print strategies and marketing consultation. They&#39;re a small firm who can help you make a big splash when it comes to advertising and marketing.</p>
<p>
	To promote their products and services they wanted to boost their online presence with a new website &mdash; not only to showcase their work but also to allow customers to request quotes for work or arrange initial consultations.</p>
<p>
	The website is a custom-built layout, optimised for search engines with the addition of a Content management System (CMS). The CMS allows the Worm Creative team to keep their own site up to date and amend pricing and service details to suit themselves &#8211; no waiting on a web developer to make the changes for them &#8211; they&#39;re completely self sufficient.</p>
<p>
	The website also has a downloads page with promotional material, making the website itself an effective marketing tool.</p>
<p>
	We&#39;ve applied some advanced SEO techniques too, to ensure Worm Creative can take full advantage of search engines and social media platforms. The website is built using web standards, has been submitted to all major search engines and has been validated to <a href="http://www.w3c.org/">World wide Web Consortium</a> guidelines.</p>
<p>
	We host the website for Worm Creative and keep our beady eyes on it to make sure it&#39;s fed and watered and running smoothly.</p>
<p>
	Skills used in this project were : <em><a href="http://mushymedia.co.uk/services/web-design-development-for-business-in-newcastle/" title="Web Design &#038; Development">Custom Web Design</a>, <a href="http://mushymedia.co.uk/services/content-management-systems-in-newcastle/" title="Content Management System">Content Management System</a>, <a href="/services/search-engine-optimisation/" title="Mushy Madia can Optimise your website for Search Engines">Search Engine Optimisation</a></em></p>
<p>Total cost : <em>Under &pound;900</em></p>
<p><a href="http://wormcreative.co.uk" title="Visit the Worm Creative website" target="_blank">Visit the Worm Creative website &rarr;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amore Sunderland</title>
		<link>http://mushymedia.co.uk/portfolio/amore-sunderland/</link>
		<comments>http://mushymedia.co.uk/portfolio/amore-sunderland/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 08:21:04 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://themebot.co.uk/?p=146</guid>
		<description><![CDATA[A bit here about the project]]></description>
			<content:encoded><![CDATA[<p>A bit here about the project</p>
]]></content:encoded>
			<wfw:commentRss>http://mushymedia.co.uk/portfolio/amore-sunderland/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Robinson Optometrists Website Redesign</title>
		<link>http://mushymedia.co.uk/portfolio/robinson-optometrists-website-redesign/</link>
		<comments>http://mushymedia.co.uk/portfolio/robinson-optometrists-website-redesign/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 08:19:29 +0000</pubDate>
		<dc:creator>mmadmin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[ANALYTICS]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://themebot.co.uk/?p=142</guid>
		<description><![CDATA[Nigel &#38; Judith Robinson have been providing high quality eyecare and eyewear in Monkseaton for nearly 20 years. Indeed the catchline on their website reads &#34;Experience the Science of Eyecare and the Art of Eyewear&#34; and ably demonstrated in the &#8230; <a href="http://mushymedia.co.uk/portfolio/robinson-optometrists-website-redesign/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Nigel &amp; Judith Robinson have been providing high quality eyecare and eyewear in Monkseaton for nearly 20 years. Indeed the catchline on their website reads &quot;Experience the Science of Eyecare and the Art of Eyewear&quot; and ably demonstrated in the services they offer and the care they provide.</p>
<p>
	Their existing website, whilst effective and rich in information, needed modernisation to reflect the professionalism and progress of the business.</p>
<p>
	Having recently won the <a href="http://www.opticianawards.com/" title="National Opticians Awards 2010">National Opticians Award</a> for <a href="http://www.opticianawards.com/opticianawards2010/724" title="National Opticians Award 2010 list of winners">Independent Practice of the Year 2010</a>, Nigel and Judith were eager to&nbsp;advertise their award success,&nbsp;enhance their online presence and increase their visibility in search engines.</p>
<p>
	Their <a href="http://www.robinsonoptometrists.co.uk/" title="Robinson Optometrists, quality eyecare and eyewear in Monkseaton since 1991">new website</a> was based on a pre-built template to reduce build times and keep costs down. Professionally designed graphics were created to highlight key services on their homepage, and the website colour scheme adapted to suit their logo and corporate colours.</p>
<p>
	The whole site was built using web standards and thoroughly search engine optimised (SEO), and since the SEO measures were introduced <em>the number of monthly visitors to Robinson&#39;s <strong>has increased by more than 100%</strong></em>.</p>
<p>
	Superstrong submitted the website to all major search engines and applied Search Engine Optimisation techniques to reduce load time, increase &quot;findability&quot; and improve keyword discovery. Google Analytics has been installed so the client can track their own visitors, understand how their site is found by customers and which information is accessed most.</p>
<p>
	Skills used in this project were : <em>Web Design, Pre-built Template, <a href="/services/search-engine-optimisation/" title="Superstrong can Optimise your website for Search Engines">Search Engine Optimisation</a>, Graphic Design</em></p>
<p><a href="http://www.robinsonoptometrists.co.uk/" title="Robinson Optometrists in Monkseaton">Visit Robinson Optometrists&#8217; website &rarr;</a></p>
<p>
	Total cost : <em>Under &pound;600</em></p>
]]></content:encoded>
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